Market research shows that the vast majority of consumers take cleanliness into account when deciding where to shop. That means that the appearance of a retail store impacts immediately on a customer’s customer spend, reducing it by an average of 45% and in fact poor cleanliness causes around half of consumers to not return to a store. Diversey´s Retail Appearance Program is built to support retailers strong operational response to this as we can help you manage your cleaning programs with greater consistency, increased compliance, and less risk to enhance your customers’ experience.
The Program is designed to deliver the optimal level of cleanliness and appearance to ensure superior customer experience.
The program components include:
- Custom cleaning programs
- Online or onsite staff training
- Program monitoring.
- Analysis and improvement
Helping you to:
- Protect your brand
- Increase your customer loyalty & retention
- Drive a positive word of mouth
- Increase your profits